PRICE

Price Strategies

Cost Based-Pricing 

It seems fair to me that as a business there is a profit on any product, seeing that the price includes what it costs to get it up to your business.

Because the purchase of a product influences many things that affect the final price: the tax, the promotions, increases or the shipping cost.

Product Mix Pricing Strategies

• Product Line Pricing: There are many products that have a great variety of brands or range (series) of type, and we would look for ways to have a large inventory.

Example, Berel has water paints, but also oil paints.

• Captive  Product Pricing: We apply it in the sale of products that help an installation.

For example, we sell toilets, at the moment that the client adds to his purchase the products he needs for his installation, it would be to modify the price of the accessories of the main product (fittings, flange, hoses, seat).