PLACE

Our clients are very varied, since in our business there are products of many categories. 

• Geographic: Especially in Guadalupe, since our business is located there, however since we have home delivery, to any part of the metropolitan area.

• Demographic Segmentation: The type of client that visits us, are normally men between 25-40 years old, most are married and are parents.

• Psychographic Segmentation: What most of the clients have in common is their creativity and taste for work. The costumer feelings they show is satisfaction, since we handle good prices and excellent product quality.

C H A N N E L  S T R A T E G Y

We are a market with a direct channel, we have suppliers that take the merchandise to the business, and we sell them directly to the client.

It favors us more…

Exclusive Distribution because in our business we are the only sales and distribution channel.
There is only one location that is the means of business-to-customer sales.

D I S T R I B U T I O N  S T R A T E G I E S

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Differentiated: Our business has home delivery service: to homes, offices, departments, companies, etc. In order for the customer to save the time to go shopping in person, we will have an extra service at an additional cost to reduce the delivery time taken, and do it immediately with priority.

Differentiated: To have the right care in the distribution in our products, for example in case that the customer use the home delivering option to get products we are going to be sure that the package is delivered in the right condition, for example putting adhesive plastic to secure the piece and also in the case that the costumer go physically to the store, give the products in the same good conditions and care.